U.S. Business Services

U.S. Market Entry Services for Companies
From Entity Formation to Employee Assignment for Korean Companies Entering the U.S.
Entering the U.S. market involves far more than simply forming a U.S. entity. The governance structure between the Korean parent and the U.S. entity, the method of investment, employee assignment plans, actual U.S. business operations, tax and accounting, and local hiring are all interconnected — so the entire structure needs to be reviewed together from the earliest stages of entry. For companies that need to send Korean staff to the U.S., it's especially important to develop a visa strategy suited to the purpose of the assignment — such as L-1, E-2 Employee, or B-1 — at the same time the U.S. entity is being formed. DaeYang Immigration Law Group works with the relevant specialists to systematically review the corporate structure and employee assignment visas that Korean companies need throughout the U.S. market entry process.
Key Areas to Review When Entering the U.S. Market
01. U.S. Entity and Business Structure
You'll first need to decide what form your U.S. business will take.
Forming a U.S. subsidiary
Operating a branch
Forming an LLC or Corporation
The ownership relationship between the Korean parent and the U.S. entity
Establishing U.S. business premises and a genuine operating base
EIN and various business/tax registrations
U.S. bank account and initial capital management
Whether you can form an entity and whether you can assign employees based on that entity are two separate questions. Forming a U.S. entity alone does not grant the right to work or reside in the United States, so a visa matching the assigned employee's actual duties and position must be reviewed separately.
02. Assigning Employees from the Korean Parent Company
One of the most important issues in a company's U.S. market entry is assigning personnel from the Korean parent company. Depending on the company's ownership structure, the operating status of the U.S. business, and the employee's work history and role at the parent company, the following visas may be considered.
| Category | Typically Used For | Key Points |
|---|---|---|
| L-1A | Assigning executives/managers | Qualifying relationship between the Korean parent and U.S. company, plus overseas work experience |
| L-1B | Assigning employees with specialized knowledge | Specialized knowledge of the company's products, services, or processes |
| E-2 Employee | Executives, managers, or essential technical personnel of a Korean-owned E-2 business | Treaty-country nationality and role eligibility of the company and employee |
| B-1 | Short-term activities such as meetings, negotiations, market research, or limited installation and training | General labor in the U.S. is not permitted |
| H-1B | Specialty occupation professionals | Specialty Occupation requirements, education/role fit, and the annual cap, where applicable |
| O-1 | Individuals of extraordinary ability in business, science, and related fields | A high level of individual achievement with objective evidence |
| J-1 | Designated exchange visitor / training programs | Requires a designated sponsor and program eligibility |
L-1 vs. E-2 Employee — What's the Difference?
The two paths Korean companies most often consider for assigning employees to the U.S. are L-1 and E-2 Employee.
01. L-1 Visa
This assigns an executive, manager, or specialized-knowledge employee to the U.S. based on a qualifying corporate relationship — parent, subsidiary, branch, or affiliate — between the Korean parent company and the U.S. business. Applicants generally need a certain period of prior work experience at a qualifying overseas related company, so managing the assigned employee's career history is an important part of the U.S. entry plan.
02. E-2 Employee Visa
This assigns an employee who shares the same treaty-country nationality as the U.S. E-2 business and who serves as an executive, manager, or an employee with special qualifications or skills essential to the business's operations. Because Korea has an E-2 treaty relationship with the United States, a Korean-owned U.S. business that meets the requirements may consider assigning a Korean national employee under E-2 Employee status.
03. Which One Is Better?
There's no across-the-board answer as to which visa is more advantageous. Factors that can influence the decision include:
The ownership structure between the Korean parent and the U.S. entity
How long the Korean parent has been operating
The U.S. entity's formation and business progress
The assigned employee's work history at the Korean parent company
Whether the employee is an executive or manager
The actual duties to be performed at the U.S. entity
The company's technology and the employee's expertise
Future U.S. green card plans
The number of employees to be assigned and the timing
Reviewing these factors from the early stages of U.S. market entry can reduce the risk of having to revisit ownership or personnel plans later because of visa constraints after the entity has already been formed.
04. Can a Newly Formed U.S. Entity Assign Employees?
It may be possible. However, a new U.S. entity that doesn't yet have a substantial track record or workforce may need to explain the substance of its business and its future operating plan from a different angle than an established business would. For example, in an L-1 New Office case, factors such as whether the U.S. business premises are actually ready to operate, whether sufficient physical space has been secured, and whether the business plan and investment scale can support the assigned personnel may become important. E-2 similarly requires more than simply registering a U.S. entity — there must be an actual operating business and investment structure behind it. As a result, it's advisable to design the ownership structure and business plan needed for a future visa application at the same time the U.S. entity is being formed.
05. Can On-Site Work in the U.S. Be Done on a B-1?
This is an area companies need to be especially careful about. B-1 is not a general U.S. work visa. The following activities are generally considered within the scope of B-1:
Meetings with U.S. business partners
Contract negotiations
Market research
Attending trade shows or conferences
Discussions with business partners
Reviewing investment opportunities
Installation, servicing, or training for industrial equipment that meets certain requirements
Specialized training or knowledge transfer that meets certain requirements
On the other hand, performing general production, construction, or operational work at a U.S. site like a regular employee can require separate work authorization. Companies sending Korean technical staff to the U.S. for a short period during factory construction, equipment installation, or production-line setup should confirm the actual scope of work in detail before departure.
Step-by-Step Checkpoints for Entering the U.S. Market
STEP 1. Review the Entry Structure
Purpose of U.S. market entry
Industry
Region of entry
Ownership structure
Estimated investment scale
Deciding the U.S. business entity type
STEP 2. Form the U.S. Entity
Deciding the state of formation
Deciding the entity type (LLC / Corporation)
Registered Agent
Formation filing
EIN
Bank account
Required business and tax registrations
STEP 3. Select Personnel to Assign
U.S. entity representative
Executives / managers
Technical personnel
Sales / business development personnel
Installation / training personnel
The appropriate visa can vary depending on each person's role.
STEP 4. Develop a Visa Strategy
Compare available paths — L-1, E-2 Employee, B-1, H-1B, O-1, and others — and develop an application strategy that fits your actual timeline.
STEP 5. Operate the U.S. Business
Even after obtaining visas, you'll need to continuously manage the company's actual business operations, hiring, accounting and tax filings, and the corporate records needed for visa extensions.
※ If You're Assigning Multiple Employees at Once
Large-scale U.S. investments or factory/facility projects may require assigning several employees to the U.S. at the same time. In these cases, it's important to manage the following at a company-wide level, not just on a case-by-case basis.
Shared corporate records for the U.S. entity and the Korean parent
Each assignee's position and duties
Assignment timing
The appropriate visa type for each employee
Interview schedules
Whether family members will accompany
Visa expiration and renewal schedules
Plans for additional future assignments
Having a standardized set of company records and a personnel-assignment management system can reduce repetitive paperwork and errors.
※ If You're Also Considering a Green Card Long-Term
If a company's key personnel will be working in the U.S. long-term, a long-term green card strategy can be considered in addition to nonimmigrant visa planning. Depending on the company's structure and the applicant's background, the following employment-based immigration categories may be considered.
EB-1C (Multinational Executive/Manager)
EB-1A
EB-2
NIW
EB-2 / EB-3 via PERM
Since nonimmigrant visas and green cards each have separate requirements, it's important to plan with long-term personnel strategy in mind from the early stages of U.S. entry.
DaeYang's U.S. Market Entry Services for Companies
For a company entering the U.S. market, entity formation, visas, and tax/accounting are not separate, independent tasks. The structure of the U.S. business can affect the requirements for an employee assignment visa, and the assigned personnel and investment method can, in turn, affect corporate operations and tax structure.
DaeYang Immigration Law Group organizes the procedures a company needs based on its actual U.S. market entry plan, and works with relevant specialists — centered on U.S. employee assignment visas — to jointly review the key issues that arise throughout the process.
Key Services
Pre-entry review for U.S. market entry
Review of the Korean parent / U.S. entity structure
U.S. employee assignment visa strategy (L-1A / L-1B)
E-2 Employee
Review of B-1 business trips and activities
Corporate visas including H-1B / O-1
Simultaneous assignment of multiple employees
Visa renewal and status maintenance
Coordination with U.S. entity formation
Coordination with Korea-U.S. tax and accounting
Long-term green card strategy
Features of DaeYang's Services
1. A U.S. Visa Strategy Tailored to Your Company's Needs
Companies that need visas for purposes such as employee assignment require a strategy from specialists based on entity formation and operations that comply with U.S. immigration law. DaeYang provides visa solutions optimized for each company's needs.
2. Expert Understanding of Visa Categories
Companies need to quickly and accurately understand and prepare for a range of visa categories. For example, L-1, E-2 Employee, J-1, H-1B, and O-1 each require different documents and procedures. DaeYang Immigration Law Group recommends the visa category best suited to your company and helps you move through the process quickly and efficiently.
3. Handling Visas for Multiple Employees
Companies may need to file visa applications for multiple employees at once. Processing several applications simultaneously can take significant time and increase the risk of errors. DaeYang Immigration Law Group has the systems and experience to handle large volumes of visa applications effectively.
4. Legal Counsel
Legal issues can arise when companies deal with U.S. visa matters. DaeYang Immigration Law Group resolves legal issues that may come up during the visa process and provides counsel to help companies avoid legal problems.
5. Visa Renewal and Ongoing Maintenance
Companies need long-term management of visa renewals and status maintenance for their foreign employees. DaeYang Immigration Law Group tracks renewal deadlines so none are missed and helps take the necessary steps before a visa expires.
6. Strategies for Visa Denials
If a visa application is denied, a company needs a strategy it can act on immediately. A specialized firm analyzes the reason for denial and provides a strategy for reapplication to minimize the impact on the company's visa matters.
7. Embassy Interview Training
Because the embassy interview is essential to visa issuance and a common source of mistakes, our attorney provides direct training on it to maximize the approval rate.
Key Corporate Clients – Corporate Visas / Entity Formation
FAQ
Which visas apply when sending employees to the U.S.?
Depending on the business purpose, the role, and the length of stay, the candidates are typically L-1, E-2 Employee, B-1/B-2, J-1, H-1B, and O-1. Each category has its own documents and procedure, and many of them presuppose a U.S. entity set up and operated in line with U.S. immigration law, so the strategy should be designed from the earliest stage.
Can multiple employee visas be filed at the same time?
Yes. Filing for many people at once does make scheduling, document standardisation, and error control harder. DaeYang has a dedicated process and experience in handling volume visa filings, so a company can run them together as one program.
Can I reapply after a visa refusal?
Yes. The reason for the refusal is analysed first, then supporting evidence is prepared to address that specific ground before refiling. Resubmitting the same package immediately after a refusal is the most common mistake.
Do you prepare applicants for the consular interview?
Yes. The consular interview is both essential and a frequent source of mistakes, so DaeYang’s U.S. attorney personally conducts interview coaching to raise the approval rate.
Can visa work be handled together with incorporation and tax matters?
Yes. Corporate clients are supported across U.S. non-immigrant visas (expatriate and employee assignments, small-scale investment, business visits), immigrant visas (EB-5, EB-1, NIW, EB-3EW, family sponsorship), and tax and accounting work (Korea-U.S. tax advice, international inheritance and gifts, U.S. incorporation, asset transfer and tax-efficiency planning).
How does DaeYang Immigration Law Group help companies entering the U.S.?
DaeYang supports corporate clients through a dedicated process: visa strategy built around the business purpose, category-specific expertise, volume visa handling, legal advice while cases are in progress, renewal and maintenance so expiry dates are never missed, and refusal analysis with a refiling strategy.